Philosophy Holiday Packaging & Campaign

Working in-house as a lead designer at Philosophy, I helped to create their holiday novelty products for 2008, 2009 and 2010. From conception to completion, I collaborated on product naming, collection themes, designed box shapes, created illustrations, and handled production for dozens of skus, each season.

Once the packaging was done, I went on to direct photography, style shoots, create email marketing, layout print and online catalogs, holiday-ize their website, create web ads, as well as the UX/UI for promotional instant win games.

Creative Director: Eve Gonzales