Mindspace Holiday Promotion

I picked up this project about half way through. With their Art Director on maternity leave, my job was to finish what was started, taking the logo and concept that they had and carrying it through all the pieces. The best part of designing this tongue-in-cheek promotion was the creative license I got to have. Given the copy for the “door hangers,” I used all sorts of illustration styles to make each one unique and fun, using the palette to tie everything together. The result won the agency a National Addy Award that year.

Client: Mindspace

Art Director: Kristina Wood